Diseñador, pintor y escultor, Adriano Piazzesi (1923 – 2009) acerca el proyecto a la luz de la relación entre el objeto y quién lo utiliza; para él el diseño no es un accesorio, sino una parte integrante del marketing y de la producción, en el que volcar la sensibilidad artística y la aptitud proyectiva. Piazzesi lleva en activo desde los años sesenta: se formó en el estudio de la arquitectura, que le ha dado el placer de proyectar la estructura subtendida a las superficies, pero este rigor proyectivo no ha limitado sus intereses solamente al aspecto profesional del trabajo de diseñador.
Adriano Piazzesi could have easily chosen another path; writer, poet, painter or even performer. He would have been brilliant, exceptional, at all of these by the way. Because Adriano is something different, like Arketipo he has found that his craft can work in unison with the ethos of Arketipo.
“There are two great models or psychological types we could define respectively as “absolute” and “relative” designers, they establish relationships and set expectations of relationships that are substantially different. While the former, at times so enamoured of their own talent as to prefer to make the products themselves, the later may pander more to the business they work with, allowing their tastes to be determined by a bigger narrative.”
“With Arketipo it is different. They allow freedom to work, freedom to develop, freedom to question. It’s how we had the courage to tackle together something like, Loft.”
«A purely geometric form, which is articulated through a simple movement.»
Preliminary studies for Loft ( 2001), design by A. Piazzesi
Loft sofa, 2003 designed by A. Piazzesi
Loft is a groundbreaking idea about movement and relaxation that fits the mould of the modern living environment, an iconic design that is another brain child of Adriano Piazzesi.
“I’ve always believed great works can be something like a poem written with a limited vocabulary. Simplicity need not hinder, but elevate.”
Flexa is a chaise-longue that fascinates and captivates through the insistence of rare memories and of Galilean astrolabes – filtered, perhaps, by reminiscing of Kandiskian rather than the high tech structures that were around at the time, or for future use.
Piazzesi elevated design by connecting worlds, time and influences of every corner imaginable. He could have been a writer, a poet or a performer, but his calling was design. It was our privilege to have created with him.
«Simplicity need not hinder, but elevate»