Designer, peintre et sculpteur, Adriano Piazzesi (1923 – 2009) aborde le projet à la lumière du rapport entre l’objet et celui qui l’utilise; pour lui le design n’est pas un accessoire mais une partie intégrante du marketing et de la production dans laquelle déverser la sensibilité artistique et lattitude de projet. Piazzesi est actif dans les années soixante: il s’est formé dans le cabinet d’architecture qui lui a donné le goût de concevoir la structure sous-jacente aux surfaces, mais cette rigueur de projet n’a pas limité ses intérêts au seul aspect professionnel du travail de designer.
Adriano Piazzesi could have easily chosen another path; writer, poet, painter or even performer. He would have been brilliant, exceptional, at all of these by the way. Because Adriano is something different, like Arketipo he has found that his craft can work in unison with the ethos of Arketipo.
“There are two great models or psychological types we could define respectively as “absolute” and “relative” designers, they establish relationships and set expectations of relationships that are substantially different. While the former, at times so enamoured of their own talent as to prefer to make the products themselves, the later may pander more to the business they work with, allowing their tastes to be determined by a bigger narrative.”
“With Arketipo it is different. They allow freedom to work, freedom to develop, freedom to question. It’s how we had the courage to tackle together something like, Loft.”
«A purely geometric form, which is articulated through a simple movement.»
Preliminary studies for Loft ( 2001), design by A. Piazzesi
Loft sofa, 2003 designed by A. Piazzesi
Loft is a groundbreaking idea about movement and relaxation that fits the mould of the modern living environment, an iconic design that is another brain child of Adriano Piazzesi.
“I’ve always believed great works can be something like a poem written with a limited vocabulary. Simplicity need not hinder, but elevate.”
Flexa is a chaise-longue that fascinates and captivates through the insistence of rare memories and of Galilean astrolabes – filtered, perhaps, by reminiscing of Kandiskian rather than the high tech structures that were around at the time, or for future use.
Piazzesi elevated design by connecting worlds, time and influences of every corner imaginable. He could have been a writer, a poet or a performer, but his calling was design. It was our privilege to have created with him.
«Simplicity need not hinder, but elevate»