Giuseppe Viganò

Giuseppe Viganò
Attention to detail is a principle to our core! GIUSEPPE VIGANÒ

Giuseppe Viganò est engagé dans la conception industrielle de produits d’ameublement et décoration et la direction artistique d’entreprises du secteur. En tant que designer il possède un esprit créatif et un sens du beau très marqué, qu’il redécouvre chaque fois et puis il rationalise en présence d’un nouveau projet. La recherche de conception est à la base de sa pensée créative qui le pousse toujours vers de nouveaux objectifs et un “nouveau matériel” devient souvent un point de départ pour l’idéation non seulement d’un produit mais de collections complètes. La recherche de références provenant du monde de l’art, de la mode et de la poésie est souvent l’occasion pour s’approcher au projet de manière transversale; beaucoup des plus renommées produits sont nés de concepts picturaux ou de détails glamour, d’autres fois au contraire ce sont des gestes poétiques à créer des formes intrigantes.

His journey with Arketipo begans when he answered an advert ‘looking for a designer.’ The brief was simple enough, to designa sofa. Naturally, a sofa is more than a simple concept so Iput together something diff erent, something that would standthe test of time, something that would represent the values of Arketipo, that something was Auto-reverse.

“For me, what Arketipo does is take my design, something which has been thought throughout and then elevate by incorporating their corporate culture by making them better. The execution of the material, to the feel and petina of the slightest detail; there are few others who can do what is needed to make design,function, form all work in unison like one of my designs.”

«One million combinations»

a-reversesketch

Preliminary studies for Auto-Reverse, sofa ( 2011 ), design by G.Viganò

Auto-reverse

Auto Reverse, sofa 2011 design by G.Viganò

Auto-Reverse combines all the principles of an Arketipo design, but for Giuseppe Viganò, what it really does is unleash a powerful, secret weapon, attention to detail. Maybe it’s not such a secret weapon, but it remains one that permeates the business and everyone involved in the design to the production of the product; especially the production.

A soft , two tone, touch, chromatic look and feel that combines leather and fabric, incorporated with a four-way zip, rendering the stationary into the living.

Barracuda has a design that is inspired by performance and designed to perform. It was made with a comfortable, elastic and highly resistant material, it may be used by scuba divers, but here, it’s found a home in high end interior standards.

When others look to detail as an addition, Arketipo looks to it as a point of strength and subtle elegance.

«Inspired by performance and designed to perform»

Barracuda, armchair 2017 design by a G.Viganò

Produits