What do you do and how long have you been working with Arketipo?
In the last decade I have been responsible in developing the products, from the sketch stage through to thinking about materials, possible developments and how they all combine to make a product that we can call an Arketipo product. Thinking about how we can do things better and managing the team to think about new challenges is a cornerstone of what I do.

What is Arketipo for you?
Ours is a business that plays with emotive connections, we are possibly best perceived as the classic corner shop tailor with a difference; we must make you curious enough to enter and fascinated by what you see and find.

When thinking about your craft, what do you obsess about?
Details. The absence of detail is sometimes detail in itself, and there is no diktat to the process. It’s something you feel, you see, you breathe, you live.

What is an excellent product made of?
There are so many components to the ‘perfect’ product. An original design and the best materials are tangible, they make sense to our literal universe and space. The intangible, things like comfort and modality, they too occupy a space in overall finish. A mixture of colour, shades, light reflections and emotional connections to the product make the difference. When we pull this together, we know we’ve made an excellent product and that we’ve done our job.